#AWeberHour Preview: The Right Way To Do Affiliate Marketing

August 20 AWeberHour Twitter Chat

Our next #AWeberHour Twitter chat is right around the corner.

As I mentioned previously, we’ve got a fantastic lineup of speakers at our upcoming ASCEND Digital Marketing Summit in October.

To introduce you to these incredible speakers, we’ve organized three special edition #AWeberHour Twitter chats. We’ve already knocked out two amazing chats (Conversion Optimization and Content Marketing).

Next up, on Wednesday, August 20, from 2-3 p.m. ET, you’ll hear from five affiliate marketing experts who will be sharing best practices on affiliate marketing.

You’ll walk away with ideas on how to do affiliate marketing the right way.

The top chat contributor will receive some AWeber goodies, so be sure to participate!

Our Guest Panelists

Brian Littleton

Brian Littleton, @ShareASale

As the founder and CEO of ShareASale, Brian has connected thousands of merchants and affiliates alike, ensuring mutual profitability while preserving the spirit and core values of the affiliate marketing industry. Since 2000, his leadership and vision have helped shape the industry into what it is today. ShareASale celebrates its 14th anniversary this year and currently supports over 4,000 online retailers. Working strategically with clients,both on the advertising and publishing end, Brian helps to maximize their individual potential. Brian is also the current President of the Board of Directors for the Performance Marketing Association, the industry’s trade group.

Tricia Meyer

Tricia Meyer, @SunshineTricia

Tricia is the owner of Sunshine Rewards, Helping Moms Connect, and other niche sites. She frequently speaks and writes about affiliate marketing topics, such as monetizing blogs, affiliate and affiliate manager relationships, and the legalities of affiliate marketing. Tricia serves on the Board of Directors for the Performance Marketing Association. She is also a partner in WineClubGroup.com and consults in Business Development for the Traetelo Marketplace in Latin America. Tricia has been a finalist for the Affiliate Summit Pinnacle Awards for Industry Advocate and Affiliate of the Year and was awarded the Pinnacle Award for Best Blogger.

Geno Prussakov

Geno Prussakov, @ePrussakov

Geno is CEO and Founder of AM Navigator – an award-winning digital marketing agency. As an affiliate program manager and consultant, he has contributed to the online marketing success of Forbes, Nokia, Hallmark, Warner Music, Skype, Forex Club, and hundreds of small businesses. He is the author of “A Practical Guide to Affiliate Marketing” (2007), “Affiliate Program Management: An Hour a Day” (2011), and “Quick Start Guide to Affiliate Marketing” (2013). In 2011, LinkShare named him one of Performance Marketing’s Most Vocal Advocates, while Impact Radius recognized him as one of the world’s top performance marketing influencers both in 2011 and 2014. In 2012 Geno launched his Affiliate Management Days conference, which is now held annually in San Francisco and London.

Jennifer Myers Ward

Jennifer Myers Ward, @JenMyersWard

Jennifer brings almost 20 years of online business and marketing experience. She has helped dozens of clients grow their online business using tools like affiliate and email marketing and website usability. She has shown proven success by increasing site conversion rates up to 4 percentage points and doubling online revenue. Before starting ebove & beyond, Jennifer was responsible for building Palm Beach Jewelry’s online business from the ground up, growing its website at an amazing rate. She has also served as the Partnership Development Manager for Amazon.com’s UK division, where she led its strategic partnership program and brought in top accounts like Virgin, BBC and Disney. She was presented with Amazon’s prestigious Door Desk Award.

Jessica Celenza

Jessica Celenza, @JessicaCelenza

Jessica is a Performance Marketing Specialist at AWeber, where she oversees all facets of AWeber’s affiliate program. Before joining AWeber, she developed and managed the affiliate programs Stroll, including building relationships, setting up CPA campaigns, tracking performance, managing program compliance, and processing agreements.

How To Participate

  1. Create an account at Twitter.com.
  2. Follow @AWeber and our guest experts.
  3. Follow the hashtag #AWeberHour using our tchat.io link or in your favorite Twitter application (e.g., Twitter.com, Hootsuite, Tweetdeck, etc.) and be sure to include it in your tweet.

What We’ll Cover

Here’s a preview of the questions we’ll be discussing:

  • What are some current trends you are seeing in the affiliate space?
  • What makes a great affiliate? And what makes a “not so great” one?
  • How do you attract (and retain) the right affiliates to help you grow your business?
  • Let’s talk compliance… How can companies keep their affiliates from damaging your brand or affiliate program?
  • How do you identify the right network to join (e.g. CJ, Linkshare, ShareASale, Clickbank, etc)?
  • How do you spot the right merchant partner for you?
  • What are the essential tools in an affiliate’s toolkit?
  • What are 1-2 things top affiliates do that make them successful?

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Mark your calendar and be sure to get in on the action on August 20 at 2 p.m. EDT. Tweet you there!

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