#AWeberHour Twitter Chat Preview: Creating Content that Converts

July 16 AWeberHour Twitter Chat

The word is out! We’re putting on an amazing event this October in our hometown Philly called ASCEND Digital Marketing Summit. We have a fantastic lineup of speakers that cover a variety of digital marketing topics, including email and content marketing, conversion optimization, SEO, social media and affiliate marketing.

To introduce you to these amazing experts, we’ll be adding three special #AWeberHour Twitter chats to the mix.

First up, this Wednesday, July 16, from 2-3 p.m. ET, you’ll hear from five content marketing experts who will be sharing ways content marketers can create content that converts passive readers into loyal customers. You’ll walk away with ideas on how to improve your content and what things to avoid.

The top chat contributor will receive some AWeber goodies, so be sure to participate!

Our Guest Panelists

Michael Brenner

Michael Brenner, @BrennerMichael

Michael is Head of Strategy at NewsCred. He is the author of the B2B Marketing Insider blog, a blogger on Forbes and a frequent speaker at many industry events. Michael started his career nearly 20 years ago in sales, followed by field, product and corporate marketing positions at the Nielsen Company. He then led marketing for two companies prior to joining SAP.

Andy Crestodina

Andy Crestodina, @Crestodina

Andy is a co-founder of Orbit Media, an award winning, 35-person web design company in Chicago. Over the past 13 years, Andy has provided web strategy and marketing advice to more than 1000 businesses. Andy teaches marketing. He’s written hundreds of articles on topics like email marketing, search optimization, social media, Analytics and content strategy. He is also the author of Content Chemistry: The Illustrated Handbook for Content Marketing.

Ann Handley

Ann Handley, @AnnHandley

Ann is is the Chief Content Officer of MarketingProfs, which provides marketing know-how for 420,000 subscribers. She is co-author of the bestselling book on content marketing, Content Rules: How to Create Killer Blogs, Podcasts,Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (Wiley, 2011) and a monthly columnist for Entrepreneur magazine. Ann was previously the co-founder of ClickZ, one of the first sources of interactive marketing news. Prior to that, she spent 12 years as a business editor/writer for a bunch of places, including the Boston Globe and those magazines in the back pockets of airline seats.

Peter Shankman

Peter Shankman, @PeterShankman

Peter is a dad, husband, entrepreneur, and angel investor. He’s a world traveller by design and necessity. He’s an Ironman Triathlete, a NASA Advisor, a Dell Entrepreneur-in-Residence, a board member, advisory board member, TEDx speaker, and cat father, who blames ADHD for most of his success. Peter is best known for founding Help A Reporter Out (HARO), the social media website that redefined how journalism and PR works by connecting millions of sources with hundreds of thousands of journalists around the world each day, for free. HARO was acquired by Vocus in 2010.

Marcus Sheridan

Marcus Sheridan, @TheSalesLions

In 2001 and fresh out of college, Marcus Sheridan stumbled across his first business with two friends and began installing swimming pools out of the back of a beat-up pickup truck. Nine years later, and with the help of incredible innovations through inbound and content marketing, Marcus’ company overcame the collapse of the housing market and became one of the largest pool installers in the U.S. and currently has the most visited swimming pool web site in the world: www.RiverPoolsandSpas.com. With such success, in late 2009, Sheridan started his sales, marketing, and personal development blog The Sales Lion, and has since grown The Sales Lion brand to be synonymous with inbound and content marketing excellence while being featured in multiple industry publications, including the New York Times where he was referred to as a “web marketing guru.”

How To Participate

  1. Create an account at Twitter.com.
  2. Follow @AWeber and our guest experts.
  3. Follow the hashtag #AWeberHour using our tchat.io link or in your favorite Twitter application (e.g., Twitter.com, Hootsuite, Tweetdeck, etc.) and be sure to include it in your tweet.

What We’ll Cover

Here’s a preview of the questions we’ll be discussing:

  • Why has content marketing emerged as a key trend in marketing?
  • What do you consider to be innovative when it comes to content?
  • In what ways do you see content marketing working with sales, PR and customer service?
  • How do you tie your content to your business goals AND your audience’s needs?
  • How can you use analytics and research to improve lead generation?
  • How do you measure success in content marketing?
  • In what ways can you turn content into your best sales and email marketing tool?
  • What are 1-2 ways to get incremental value from the same audience?

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Mark your calendar and be sure to get in on the action on July 16 at 2 p.m. EDT. Tweet you there!

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