Author: Tom Kulzer

Paypal Conversion Testing Results

By Tom Kulzer

Recently reading one of my favorite marketing newsletters TalkBiz News written
by Paul Myers I came across an amazing 100% increase in sales with one simple
change in wording for an email campaign.

As many small businesses using AWeber also use Paypal to accept payments I
thought this result and how it was achieved would be immensely helpful.

Case Insensitive Searches

By Tom Kulzer

Searches for names and other data within a subscriber record are now case insensitive. Due a recent behind the scenes database upgrade we now have new software enabling this feature. This has been on our wish list for many years but was simply not possible due to speed, performance, and database architecture restrictions.

Custom Confirmation Page

By Tom Kulzer

Released this morning is a subtle feature allowing greater control over where visitors are sent after they confirm their subscription. Instead of being directed to the default success page indicating that a new subscriber has confirmed a customer can now specify a separate website URL to direct those visitors.

Punctuation Reputation

By Tom Kulzer

Are your attempts to avoid email content filters getting you filtered even more?

I’ve commonly seen publishers use punctuation in certain words trying to bypass content filters. Thinking those words such as free, profits, savings, winners, sale, profitable, no cost are going to automatically get them filtered….

Stumped Trying to Write Follow Up Messages?

By Tom Kulzer

If you’re anything like me, you’ve undoubtedly had a bit of writers block a time or two in the past.

Fortunately, creating the messages for your follow up sequence doesn’t have to be an excruciating experience that keeps you from following up. I have good news for you…

You’ve already written your follow up messages and don’t realize it.

Backup Data Feature

By Tom Kulzer

Your opt-in subscriber list and the long term relationships built

We’re jumping into the blogosphere.

By Tom Kulzer

It’s 2006 and AWeber is finally getting a blog. About time right? Better late then never as I like to say.

The team here at AWeber has grown significantly this year and we’re all bursting at the seams to communicate more directly…