Author Archives: Katie Pilot

About Katie Pilot

Katie Pilot was a Marketing Intern at AWeber.
cta-featured

How Split Testing Your CTA Will Boost Your Business

Posted by Katie Pilot on 06/17/2014

What is your reason for sending emails? To get subscribers, to get customers, to make sales to previous customers? Whatever your goal is, you’re always looking for your recipients to DO something.


Read "How Split Testing Your CTA Will Boost Your Business"
subject-featured

How to Get Higher Email Opens By Split Testing Subject Lines

Posted by Katie Pilot on 06/05/2014

Are your email open rates struggling? You might be making mistakes you don’t even know you’re making. You can find out with a split test. Last week, we explained the power of a good split test and showed how it can be done with sign up forms and lightboxes. But split tests don’t end once […]


Read "How to Get Higher Email Opens By Split Testing Subject Lines"
splittest-featured

How Split Testing Sign Up Forms Gets You More Subscribers

Posted by Katie Pilot on 05/30/2014

Are you trying to figure out the most effective way to reach your customers? Don’t guess – test! Split testing (sometimes called A/B Testing) is a great way to understand your customers better. These tests give you the opportunity to compare two different variations of the same element in your online marketing to see what […]


Read "How Split Testing Sign Up Forms Gets You More Subscribers"
#aweberhour

#AWeberHour Twitter Chat Preview: Finding The Right Partners For Your Business

Posted by Katie Pilot on 05/02/2014

Entrepreneurs and small business owners have a lot on their plates. If that’s you, you might feel overworked or overwhelmed. But you don’t have to be. If you’re feeling this way, the AWeber team invites you to join our monthly #AWeberHour Twitter Chat on Wednesday, May 7, from 8-9 p.m. ET with Chris Ducker, author […]


Read "#AWeberHour Twitter Chat Preview: Finding The Right Partners For Your Business"
feature-image

What 3 Mobile Marketing Experts Say About Growing Your Business

Posted by Katie Pilot on 04/24/2014

We recently discussed mobile marketing with three awesome mobile marketing pros: Tim Hayden, Kim Dushinski and Chris Brisson. They shared their advice on the most important mobile marketing strategies and what companies should work on for the future. For highlights of their wisdom, plus a little rap song parody, keep reading. How Do You Define […]


Read "What 3 Mobile Marketing Experts Say About Growing Your Business"