Author Archives: Justin Premick
About Justin PremickJustin Premick is the former Director of Educational Products at AWeber.
If you’re like most business owners, you’ve seen the influence of mobile devices on your website’s ability to retain and convert visitors. According to Microsoft, mobile Internet usage is on the verge of overtaking desktop Internet usage. According to a 2013 study by Pew Internet, 60% of mobile phone owners use their phones to access […]
Read "Sign Up Forms Are Now Mobile Responsive (And What This Means For You)"
“How can someone read an email without opening it?” No, it’s not a Zen koan. It’s a common question that we get from customers, because it happens. The fact is, people read your emails, but you don’t get a record of them opening the email. So how does this happen? It has to do with […]
Read "How Do Email Marketing Companies Track Email Opens?"
If you’re anything like most business owners we talk to every day, you know you need to master not only email, but a variety of other key marketing skills. Does any of this sound familiar? You’re besieged by so much information that it’s hard to know who to trust. You’re so busy running a business […]
Read "Coming This October: Master Digital Marketing at ASCEND"
This is a guest post from Mike of Stride. We talked recently about his experiences trying to grow the business and engage trial users. I think there’s a useful lesson in there for all businesses, so I asked him to share his thoughts with you. Here’s Mike! -Justin Automated emails are a powerful way to […]
Read "The Hero Trap (How a Simple Sales Guide Lifted Conversions 112%)"
We’ve heard it all over the place: “I send plain text emails because HTML emails get filtered into the spam folder.” But is the belief that plain text emails get better email deliverability than HTML ones rooted in reality? We sat down with our Director of Deliverability, Mohammed Ahmed, to find out. The answer, it […]
Read "Plain Text vs HTML Email: What Reaches the Inbox in 2014?"
You’ve seen them: in cars, in coffeeshops, and in countless articles trying to explain what they do and why they do it. Millennials are everywhere. For marketers, they’ve become a hot topic of discussion over the past few years. And no wonder: Millennials have hit the workforce and will continue to do so for the […]
Read "Exclusive Research: How Do Millennials Use Technology?"
By now, you’ve probably heard about Heartbleed. It’s a major security bug believed to affect about 17% of all (supposedly) secure servers on the Internet. There’s a good chance you’re wondering whether AWeber.com and other websites you use have been affected. So let’s talk about it. AWeber: Not Affected When we found out about Heartbleed, […]
Read "Heartbleed: We’re Not Affected. Here’s What You Can Do To Protect Yourself"
When you send your email campaigns, what email address do your subscribers send replies to? If you said, “my Yahoo/Hotmail/AOL/Gmail address,” I have some unpleasant news for you: You’re hurting your email deliverability. And after what just happened at Yahoo, you’ll want to fix that, and fast. Why Some of You Keep Putting Your Email […]
Read "Want to Get Your Emails Delivered? Fix This Today"
You might be surprised to learn that at AWeber, live events are a big part of what we do. Sure, we run an email marketing software company, and we do a lot of our work online, but we find that one of the best ways to talk to and learn from customers is to get […]
Read "AWeber on the Road: Meet Us at These March 2014 Conferences"
“And you may say to yourself, ‘this is not my beautiful house’”~David Byrne In 2004, I walked into what appeared to be a converted 2-stall horse barn. I found myself in a one-room building with 4 desks and a mini-fridge. AWeber’s office in 2004 certainly looked like a place where people knew how to enjoy […]
Read "We Moved! Here’s Our New Address & a Sneak Peek at the Office"