Author Archives: Amanda Gagnon
About Amanda GagnonAmanda Gagnon is the former Education Manager for AWeber and has started a number of small businesses.
You’re going to like this one: 1. Drag and drop. 2. Pick the buttons you want. 3. If you like, customize the link. Available In The Message Editor …As you’ve probably surmised. New, as of today. Pop them right into your emails – the top, the bottom, the exact middle point, wherever you like. Here’s […]
Read "How To Put Social Share Buttons In Your Emails"
All the best email newsletters do it, for those cases when someone’s inbox just doesn’t display your message correctly. You’ve been able to do it in AWeber – it’s just taken a minute to do. Now, it’ll take you just about 2 seconds. How To Add The Link 1. Click the “Personalization” button in the […]
Read "Adding A Link To The Web Version Of Your Emails (In 2 Seconds)"
“We do not stop playing because we grow old, we grow old because we stop playing.” – Benjamin Franklin Since 2010, businesses have been increasingly adding game-like elements to their marketing campaigns. Viewers can participate, sometimes for the fun of it and sometimes to earn prizes. A fuller explanation of how it works is here […]
Read "3 Gamification-Lite Examples You Can Pull Off (Today)"
Last fall, I talked to customer Tim Brennan, chess tactics master, about his marketing plan for the holidays. He’d written an ebook – his first – and had a fresh list-building tactic to try out. He just followed up with me to report, 3 months later, “This has been a HUGE success.” Here’s Tim explaining […]
Read "Tim’s Ebook Marketing Success Story"
If you’re a blogger, it’s likely people are reading your posts through Google Reader. (Click if you don’t know Reader.) Google announced Wednesday that Reader’s closing. Which means your RSS followers won’t see your posts anymore. Email to the rescue! What’s Email Got To Do With It? Well, your soon-to-be-ex-Reader followers have 3 options: 1. […]
Read "Bloggers: Google Reader’s Closing, So Get Those Readers On Your Email List"
If you haven’t bumped into SnapChat already, it’s the newest (and fast-growing) kid on the online marketing block. SnapChat’s an app for smartphones. You send a picture or short video clip to your contacts, and it self-destructs after a few seconds (you pick the time frame, of course.) (Similar to Facebook Poke, if you’re familiar.) […]
Read "The Only Way To Market With SnapChat"
Many thanks to everyone who participated in the <3 Your Customers Giveaway! (If you missed it, there’s always the next one – for advance notice, sign up for blog notifications if you haven’t already.) You appreciate your customers (almost) as much as we appreciate you. Keep showing them “heart” – that, friends, is what’s going […]
Read "Congratulations, Giveaway Winners! ♥"
The AWeber team had an all-hands meeting today, and we’re really excited about the improvements and additions we have planned for the year. You are going to love them. We’re also excited about how many of you ♥ your customers and told us so at the Heart Your Customers Giveaway. (Winners announced tomorrow.) We were […]
Read "The Chalfont Shake by AWeber (With A Nod To Harlem)"
You may be in on the trend or you may be oblivious, but you’ve seen it, and you’ve probably been drawn in by it. Copious amounts of whitespace – large gaps between images and chunks of text, whether the background color is white or not – are appearing on more and more marketing materials. Why, […]
Read "2013′s Growing Marketing Trend: Whitespace"
We’re constantly pushing to be on the edge of upcoming technology and upcoming trends. So we have an active interest in upcoming generations. We want to help them get where they’re headed. We also want to know what they think – especially about email and other communication technologies. So we’re offering a scholarship. What We’re […]
Read "Scholarship Opportunity: Teens On Communication"