Author Archives: Amanda Gagnon
About Amanda GagnonAmanda Gagnon is the former Education Manager for AWeber and has started a number of small businesses.
Shoppers crowded outside automatic doors, their puffs of cold breath in the frosty air, as always. But that might have been the only thing that remained the same for this year’s Thanksgiving weekend shopping. Several retailers opened early, offline merchants capitalized on Cyber Monday and even the sales figures broke with tradition: Black Friday Total […]
Read "How Consumers Are Shopping For The 2013 Holidays"
This Thursday, November 28, the AWeber Customer Solutions office will be closed. But though we’ll be spending time with our families and friends, we’ll also be keeping tabs to make sure your accounts are running smoothly. We’ll be back in the office at 8:00 a.m. on Friday, November 29, so if you have any questions […]
Read "Happy Thanksgiving! Our 2013 Support Hours"
Using news stories to guide email content demands a very important balance between sending relevant, interesting messages and capitalizing on an unfortunate situation. The simple rule of thumb: If the news isn’t positive, do not try to make a sale. Take the recent government shutdown, for example. Everyone is hearing about it, discussing it and […]
Read "Email Strategy: When The Government Shuts Down"
Mr. Email Marketer is hard at work at his desk, firing off emails. He’s doing a great job – he’s got link tracking set up and alt text in place – and he’s feeling kind of sassy. He’s been pleased by a recent upsurge in clicks through to his site, but today as he keeps […]
Read "Get Your Emails Delivered (A Guide)"
Gmail recently reorganized inboxes into several tabbed spaces. Like Outlook’s Clean Sweep or Gmail’s already-existing Priority Inbox, it’s one more way to divide incoming emails into categories. One of those tabs is “Promotions,” designated for offers and marketing newsletters. Another is “Updates,” for more transactional messages (receipts, bills and the like). The bottom line? Your […]
Read "Gmail’s New Inbox Tabs: Marketers, You Can Relax"
In the next 7 days, all email campaigns need to take this step. Yahoo accounts are closing – specifically, those that haven’t been logged into in 12 months will close. Shortly thereafter, they will be released for the public to claim. Some Of These Addresses May Be On Your Lists Since this post was originally […]
Read "Updated: Yahoo Releasing Email Addresses Monday, July 15"
AWeber’s customer support office will be closed on Thursday, July 4 while we celebrate America’s Independence Day. For those of you celebrating with us, we wish you a happy holiday! As always, we’ll be keeping an eye on things to address any critical issues, and we’ll return on Friday at 8:00 am EDT. See you […]
Read "Support Hours – Independence Day 2013"
“To lightbox or not to lightbox, that is the question.” – Shakespeare’s most over-adapted (because it’s perfect) quote You’re browsing a site and suddenly, a form pops up in your face, blocking the page with an offer you didn’t ask for. Obnoxious, right? But plenty of sites use lightboxes to request email subscriptions. The common […]
Read "The (Easy) Secret To 1,375% More Subscribers"
Fashion designers get them. Auto shops get them. Economists get them. Why shouldn’t you get a marketing trend report? We decided you should, so here it is. Research (as linked to below) shows that new marketing trends this spring are: Long-Form Content For a long time, the experts, such as they are, have been saying […]
Read "Spring 2013 Marketing Trend Report"
Our support offices will be closed for the Easter holiday on Good Friday, March 29 and Easter Sunday, March 31. We’ll be here to answer your questions on Saturday, March 30, from 9 a.m. to 5 p.m. We’ll resume business as usual on Monday, April 1. If you have any questions on Friday or Sunday, […]
Read "Easter Support Hours 2013"