Example of How to Use Global Fields: Our New Phone #

We recently set up an easy-to-remember phone number for you to contact us: 1-877-AWEBER-1

In addition to making remembering how to get in touch with our Customer Solutions Team easier, this presents an opportunity to answer a question that I never really was able to demonstrate very well when customers asked:

What good are Global Fields? How would I use them?

In this instance, using Global Fields saved me a lot of time updating our various customer, affiliate and prospect newsletters. Here’s how:

What Global Fields Do

Global fields are kind of like personalization variables that store and display information about you instead of information about your subscribers.

For example, you can insert your signature file into any message using the {!signature} variable. This variable pulls information that you enter into your account at the Global Fields page.

If you ever wanted to change your signature, you would simply update it at the Global Fields page, instead of editing each of your messages individually.

How Global Fields Minimize Tedious Cutting-and-Pasting

If you’re subscribed to our Test Drive, or this blog’s newsletter, or our customer newsletter, you know that you can find our support contact information (phone numbers and hours of operation) near the end of any of the messages we send you.

Between all of our various lists, there are probably close to 100 follow up messages that display our phone number. You’d think changing it would be a lot of cutting and pasting.

The thing is, we don’t actually type the phone number into the emails. We created global fields for US Phone, International Phone, and Support Hours, and we inserted the appropriate variables into our emails:

global_fields_example.png

So, instead of having to cut and paste 1-877-AWEBER-1 a hundred-plus times, I only had to do it once per list, at the Global Fields page:

Before

global_fields_page_before.png

After

global_fields_page_after.png

That’s it! One change per list, which took a fraction of the time it would have if I’d had to edit 100+ messages individually.

What Else Can You Use Global Fields For?

Use them to insert any information about you or your business that might change periodically:

Store Hours
Contact Email Address
Mottos or Slogans
…and much more! You’re only limited by your imagination.

Oh, and About That Phone Number…

Just a reminder: the new toll-free phone number is 1-877-AWEBER-1.

AND, this toll-free number works from Canada, too! Those of you in the Great White North can get your questions answered toll-free, just like our users in the States.

The old 800-531-5065 number will continue to work for now, but we’ll probably phase it out eventually. If/when we do, we’ll let you know.

By:
Justin Premick is the former Director of Educational Products at AWeber.

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18 Comments

  1. So that is what that does :-)
    I am tired of typing in my web site links.
    Thanks!

    5/8/2008 11:18 am
  2. What if you want to have more than one signature because you have more than one web site/

    5/8/2008 1:20 pm
  3. Cindy,

    Are you referring to having different signatures for different campaigns/lists?

    If so, you’d simply set up the appropriate signature in the appropriate list (toggle between lists using the dropdown menu on the right side of the control panel).

    5/8/2008 1:45 pm | Follow me on Twitter
  4. Cindy,
    I have just added a separate global field for each web site as I use three.

    5/8/2008 10:20 pm
  5. Thanks, Justin, for clarifying the use of global fields. It’s another one of AWeber’s features that I’ve used but not as well as I could. I like the idea of adding a slogan to it. As for contact information, that’s critical to provide, but without intensive labor of entering it every time.

    Thanks again.

    5/9/2008 5:25 am
  6. P.S.

    Good to see your smiling face in the blog also.

    5/9/2008 5:28 am
  7. Hi!

    Here is another great feature of {!GLOBAL FIELDS}

    Use them to specify a URL and it won’t get changed to
    http://clicks.aweber.com/y/ct/?l=CXbfJ…,
    when click tracking is on! That way you can have
    tracked and untracked URLs in one broadcast email at
    the same time.

    For example:

    Fieldname: mainsiteurl
    Value: http://www.example.com

    Use in plaintext:
    {!global mainsiteurl}

    Use in HTML:
    <a href="{!global mainsiteurl}">{!global mainsiteurl}</a>
    or
    <a href="{!global mainsiteurl}">Web Site Title</a>

    I found this quite useful.

    Have a nice weekend, folks.

    5/9/2008 10:29 am
  8. That’s a good idea John! I didn’t know you could do that.

    Here’s a way I recently used Global Fields for my Daily Quote newsletter.

    I wanted to use an apostrophe to identify the email as Name’s Daily Quote. But I didn’t want the apostrophe to display in the feed.

    See here: http://www.aweber.com/z/article/?inspiredaily&ID=AEwMDBy0DCy0zAwEDGxczExcDJx0LCzs7AyctAwsAA==

    I was using {!firstname_fix}’s. Since I display the feed on other sites, I didn’t want people clicking over to see the ‘s just sitting there, so I changed it to a Global Field; {!global apostrophe}.

    So now it displays properly in the RSS feed!
    http://www.aweber.com/z/article/?inspiredaily&ID=AEwMDBy0DKy0jEwEDOxcrAxczGx0rEzsbKxstAwsAA==

    5/13/2008 6:47 am
  9. Sounds interesting Justin!

    It is one of the most important features of Aweber I have ever seen.
    These types of things make our life easier as a marketer.

    5/28/2008 2:31 am
  10. Thanks! I had one set up, just couldn’t figure out how to use it. This way I can set one up for different campaigns and lists, and so forth. Thanks!!

    11/29/2008 9:32 am
  11. There seems to be a character limit to these; I was very excited to use these to keep discussions consistent and updated across various newsletters.

    Does anybody know what the limit is?

    9/16/2010 7:23 pm
  12. @Erin I’d also like to test the limits of the variables. Espescially – whether I could include full template headers or footers in one :)

    1/13/2012 1:50 am
  13. Terrence Brannon

    The link to Global Fields in this article is broken. Please provide the navigation sequence to get to and manipulate global fields.

    11/4/2012 7:22 pm
  14. Terrence Brannon

    I think these are now called Global Text Snippets?

    https://help.aweber.com/entries/21767026-how-do-i-use-global-text-snippets

    11/5/2012 3:57 am
  15. Hey Terrence,

    Right you are – these are now called Global Text Snippets. We’ve made a few changes since this article was originally published. That link you shared from our Knowledge Base is the most up-to-date information available. Thanks for pointing this out!

    11/5/2012 2:40 pm | Follow me on Twitter
  16. The images on this page appear to be broken, and the link to this page is currently not available https://www.aweber.com/users/settings/global_fields

    1/17/2014 8:59 am
  17. Rachel Acquaviva

    Hi Donovan,

    As Justin mentioned above, we’ve made some changes since this article was published. You can find the most updated information about Global Text Snippets in our Knowledge Base article.

    1/20/2014 8:29 am