3 Ways to Build Urgency In Email Subject Lines

By Rebecca Swayze

As I examined my inbox in the days before Christmas, I couldn’t help but notice a growing trend in the email marketing messages I receive from retailers big and small. Almost every other message in my inbox touted a percentage off or free shipping of my purchase in the next however many days.

4 Easy Autoresponder Ideas for Beauty Salons

By Rebecca Swayze

A carefully planned autoresponder series builds the foundation for a solid email marketing campaign. To some business owners, creating this series can be a daunting task – but it doesn’t have to be! With a bit of planning, everyone can create an autoresponder series that communicates important information and offers to subscribers, no matter what industry you are in. For example, let’s look at some easy autoresponder ideas for a specific type of business – a beauty salon. These examples are specific, but you can apply them to all kinds of campaigns.